All Day Throw Clay
Concept, art direction and photography.
My ceramics side project where I sell handmade pieces through Etsy and art direct the Instagram feed.

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Gerber Babies
Concept, art direction and photography. Copywriter: Orisha Porter.
A collection of creatives made for Gerber’s Facebook and Instagram channels, including works with original and stock photography.

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Animated Gerber Babies
Concept, art direction and animation. Copywriter: Orisha Porter.
Created for Gerber’s Facebook and Instagram channels.

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Lil’ Beanies
Concept, art direction and animation. Copywriter: Orisha Porter.
Created for Gerber’s Facebook, Instagram channels and as paid posts. A social lead mini campaign to launch the Lil’ Beanies line of products.

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ASMR Winter Nap
Concept, art direction and videography. Copywriter: Orisha Porter, video editor: Purva Michaels.
Created for Gerber’s Facebook channel, this concept taps into ASMR (Autonomous sensory meridian response), a popular Youtube category with soothing content, the slow TV movement while creating a sense of hygge.


Mommy Mocktails
Concept, art direction and photography. Copywriter: Orisha Porter.
Created for Gerber’s Facebook and Instagram channels, a series of delicious mocktail recipes made with Gerber purees waiting to be spiked.

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It’s All Worth It
Concept, art direction and animation. Copywriter: Orisha Porter.
Created for Gerber’s Facebook, Instagram channels and as paid posts. A brand campaign that celebrates your baby’s special moments, both big and small.

Snapchat Filter
As the campaign ran during Mother’s Day, we created a sponsored Snapchat filter to leverage the holiday and create social momentum around the campaign.

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Slow Mo’ Meal Time
Concept, art direction and videography. Copywriter: Orisha Porter.
Created for Gerber’s Facebook and Instagram channels. A fun twist and a relatable look into the realities of a baby’s meal time. Embrace the mess!


Swipe Right
Concept and art direction. Copywriter: Orisha Porter, motion graphics design: Purva Michaels.
Created for Gerber’s Facebook and Instagram channels. What if there’s an app where you can find out exactly what your baby likes or dislikes?



Oreo Love
Concept, art direction and animation
Creative play for personal instagram

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Fast Flowers
Concept, art direction and photography.
Creative play for personal instagram.

Fast Flowers by Ashka Shen

Fast Flowers by Ashka Shen

Paper Palms
Concept, art direction and photography.
Creative play for personal instagram.

Paper Palms by Ashka Shen

Sneaking Duck
Concept, art direction and photography. Copywriter: Mark Capps.
Campaign for Australian eyewear start up Sneaking Duck’s summer range.

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Special K
Art direction, design and flash animation.
Interactive banners illustrating how to beat those mid-morning cravings. Click here to see the banners.

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Vodafone
Art direction, design and flash animation.
Synchronised flash banners for Vodafone’s new BestMate plans. Click here to see the banners.

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Okay Boss
Art direction and photography. Illustrator: Hazim Hamid.
Collaboration for Australian bespoke t-shirt label Okay Boss’s debut campaign.

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