Walmart Instagram pre and post my joining, and at the height of the covid19 pandemic.
For a brand as big as Walmart, with stores spanning across America and millions of social followers, we blurred the lines between advertising and entertainment, serving our followers snackable content that’s beautiful and relevant, while ensuring every single piece is always on brand and hits on business priorities.
Creative direction: Ashka Shen; Art direction: Ashka Shen, Kate Ling; Copywriting: Paula Spiletycz, Jaclyn Smock, Lauren Chamberlain
For something that lives for only 24 hours, we saw huge user engagement on both Instagram and Facebook stories and invested heavily to create content that supports new product launches, brand campaigns and the holidays. Tailoring content to different channels, their different audiences and interests was crucial to the transformation.
Branded Giphy stickers. Creative direction, illustration and animation: Ashka Shen
As the largest retailer of organic produce in America, elevating the perception of Walmart’s food offerings is always at the forefront.
Creative direction: Ashka Shen; Copywriting: Paula Spiletycz
Beauty and wellness is a growth category that Walmart has a strong hold on traditionally, but the product offerings, content and styling needed to evolve with the market demand.
Creative direction: Ashka Shen; Art direction: Kate Ling, Chelsea McCulley; Copywriting: Paula Spiletycz, Jaclyn Smock
The end of year holidays is the biggest season for all retailers and social media is at the first point of contact for our customers, so it’s essential to support the many product categories that Walmart offers while producing a campaign that looked cohesive and felt premium.
Creative direction: Ashka Shen; Art direction: Jordana Attias; Copywriting: Paula Spiletycz